Objective:
Equip participants to prepare for and excel in high-stakes interviews by mastering the dynamics, crafting impactful key messages, and handling tough questions effectively.
Section 1: Understanding the Dynamics of Media Interviews
Common Interview Formats and Expectations
Bridging Questions to Steer Discussions
Interractive Tip
Section 2: Crafting key Messages
Staying on Message: Building Your “Message House”
Handling Tough Questions Gracefully
Illustrations
Section 3: Practical Exercises – Simulated Interviews
Simulated Interviews
Expert Commentary and Feedback
Key Message Development Worksheet
Checklist for Pre-Interview Preparation